Fall 2021 Course Syllabus
Course: MUSB-1305- Section: 71
Survey of Music Business 		LSCPA Logo Image
Instructor Information
Instructor Kenneth Turner
E-mailturnerkq@lamarpa.edu
Phone(409) 984-6547
Office
Location:Sam and Linda Monroe Performing Arts Center - Room: 137 D
Hours:TR 9:30am-Noon; W 10:30am-12:30pm
COVID 19 Information The Lamar State College Port Arthur (LSCPA) Student Code of Conduct COVID 19 Policy requires students who have been exposed to COVID 19 or diagnosed with COVID 19 to report their condition on the COVID 19 Notification Form (available via a link on the Student Code of Conduct COVID19 webpage). This information will be provided to the Dean of Student Services. In addition, this policy requires all students to wear face coverings in compliance with the criteria included in the policy. For more information please refer to the COVID 19 link on the LSCPA website.
Course Information
Description An overview of the music industry including songwriting, live performance, the record industry, music merchandising, contracts and licenses, and career opportunities.
Prerequisites None.
Learning Outcomes 1. Explain basic music industry principles including copyright, publishing and performance rights (PSLO 3, 4) (PSLO 1)
2. Explain the business of live performance to include artist management, unions, guilds, entertainment agencies, venues, and concessions (PSLO 3,4) (PSLO 1,3)
3. Identify the record industry systems from record producers, recording studios, manufacturing production, and distribution companies (PSLO 3,4)
4. Identify those aspects of music relating to wholesale and retail merchandising and promotion of music products (PSLO 3)
5. Summarize the use of contracts and licenses within the music industry (PSLO 3)
6. Discuss career opportunities in the music industry (PSLO 3)(PSLO 3)
7. Identify all main ideas, supporting details, and vocabulary in reading material; demonstrate a full understanding of the reading (PSLO Alpha)
Core Objectives * Communication skills: Students will demonstrate effective written, oral and visual communication.
* Critical Thinking Skills: Students will engage in creative and/or innovative thinking, and/or inquiry, analysis, evaluation, synthesis of information, organizing concepts and constructing solutions.
* Empirical and Quantitative Skills: Students will demonstrate applications of scientific and mathematical concepts.
* Teamwork: Students will demonstrate the ability to work effectively with others to support a shared purpose or goal and consider different points of view.
* Social Responsibility: Students will demonstrate intercultural competency and civic knowledge by engaging effectively in local, regional, national and/or global communities.
* Personal Responsibility: Students will demonstrate the ability to connect choices, actions and consequences to ethical decision-making.
Program Student Learning Outcomes PSLO ALPHA: Reading skills - Demonstrates comprehension of content-area reading material.
PSLO 1: Applies commercial music sound technology to professional practice.
SLO 1: Students will apply commercial music sound technology to professional practice.
PSLO 2: Applies commercial music performance skill to support sound engineering practice.
SLO 2: Students will apply commercial music performance skill to support sound engineering practice. PSLO 3: Applies basic music industry principles to professional practice.
SLO 3: Students will apply basic music industry principles to professional practice.
PSLO 4: Demonstrates professional behavior as characterized by a commitment to the profession. SLO 4: Students will demonstrate professional behavior as characterized by a commitment to the profession.
Textbooks Textbook Purchasing Statement: A student attending Lamar State College Port Arthur is not under any obligation to purchase a textbook from the college-affiliated bookstore. The same textbook may also be available from an independent retailer, including an online retailer.

Take Care of Your Music Business 3.0, John Kellogg (2nd Edition)

ISBN: 9780967587
ASIN: B00I135G9S (Amazon/ Kindle)

Hard Copy or Digital Edition eBook
Lecture Topics
Outline		 Writing Intensive Course
Please note that this is a concentrated writing course study. Assignments will be evaluated on content, grammatical correctness, and adhering to following the guidelines given for each written work. However, discussion items are typically looser in overall grade calculation.

References Required
In this course, your assignments should be written in your own words and when using references, they should be properly cited. Directly copying from a website or publication without proper citation is not permitted.
There will be times in this course when an assignment requires that you use one or more references. References can include:
1.    The course textbook you are using: (Example: All Music Guide To Rock, by Vladimir Bogdano, Backbeat Books; 3rd edition -April 1, 2002)
2.    Music Resources such as magazines, blogs, trade publications, journals.
3.    Webpages, video content. For example, one that offers information is The Oxford Online Resource.
4.    You may use Wikipedia as a reference. However, the total number of Wikipedia references you can use per assignment is two. And, when using a Wikipedia source, be sure to cite posts that include references.
Major Assignments
Schedule
Discussion 1.2 - Industry Success Story

Week 2 Quiz - History of the Music Business


Exercise 3.1 - Pending
Discussion 3.2 - Case Scenario

Week 4 Quiz - Recording Contracts/ Record Deal Types
MB 4 Assignment - Pending

Exercise 5 - Industry Names
Discussion 5 - Copyright Case Study
Quiz 5 - Copyright Scenario

MB 6 Assignment - Business Venture

Exercise 7 - Your Brand

MB 8 Assignment - Pros and Cons: Physical vs. Digital Distribution

Discussion 10 - Marketing Creative

MB 11 Assignment - Touring, Publicity, Radio

Exercise 12 - Marketing
MB 12 Assignment - Merchandise

MB Assignment 13 - One Sheet for Radio, Retail, and/ or Touring

Exercise 14 - Your Project's Approach
Discussion 14- Emotional Connection

Discussion 15 - Ad Campaign

MB Assignment - Final: Putting the Final Touches on Your Plan


Writing/ Creative Intensive Course
Please note that this is a concentrated writing course study. Assignments will be evaluated on content, grammatical correctness, and adhering to following the guidelines given for each written/ creative work. However, the bi-weekly Discussion items and exercises are typically looser in overall grade calculation and are generally notated, as such.

Assignments With References Required
In this course, your assignments should be written in your own words and when using references, they should be properly cited. Directly copying from a website or publication without proper citation is not permitted.
There will be times in this course when an assignment requires that you use one or more references. References can include:
1.    The course textbook you are using: (Example: All Music Guide To Rock, by Vladimir Bogdano, Backbeat Books; 3rd edition -April 1, 2002)
2.    Music Resources such as magazines, blogs, trade publications, journals.
3.    Webpages, video content. For example, one that offers information is The Oxford Online Resource.
4.    You may use Wikipedia as a reference. However, the total number of Wikipedia references you can use per assignment is two. And, when using a Wikipedia source, be sure to cite posts that include references.
All assignments are subject to change, based on class needs.
Final Exam Date December 8, 2021 - 10:00 AM
Grading Scale  90 - 100=A    80 - 89=B    70 - 79=C     60 - 69=D    Below 59 = F
Determination of
Final Grade		 50% Weekly Assignments: satisfactorily completed and turned in on time
25% Online Participation: timely discussion and exercise responses, weekly quizzes
25% Final project: turned in on time, and with a clear demonstration of the reading/ video content, techniques taught in the course.
Course Policies
Instructor Policies Writing Intensive Course
Please note that this is a concentrated writing course study. Assignments will be evaluated on content, grammatical correctness, and adhering to following the guidelines given for each written work. However, discussion items are typically looser in overall grade calculation.

References Required
In this course, your assignments should be written in your own words and when using references, they should be properly cited. Directly copying from a website or publication without proper citation is not permitted.
There will be times in this course when an assignment requires that you use one or more references. References can include:
1.    The course textbook you are using: (Example: All Music Guide To Rock, by Vladimir Bogdano, Backbeat Books; 3rd edition -April 1, 2002)
2.    Music Resources such as magazines, blogs, trade publications, journals.
3.    Webpages, video content. For example, one that offers information is The Oxford Online Resource.
4.    You may use Wikipedia as a reference. However, the total number of Wikipedia references you can use per assignment is two. And, when using a Wikipedia source, be sure to cite posts that include references.
Attendance Policy Research has shown a cause and effect relationship between attendance, timeliness, and overall college success.

Prompt and regular online participation is required to complete all LSCPA courses successfully. The weekly lessons are cumulative; therefore, it is imperative that students stay current with their coursework and assignments. In addition, students who fall behind in their course work miss out on the cumulative curriculum, as a whole.

It is recommended that students begin their course(s) promptly when the semester begins. If a student does need to start the course a few days late, they should contact the instructor via the e-mail listed above as soon as possible, after the course has opened.

If students plan to be away from their courses, they should inform their instructors via e-mail, and make every effort to continue working on the coursework while away. If this is not possible, they should make a plan with their instructors to catch up upon returning. Note that failure to submit required work in courses for two weeks or more will result in the 10% reduction with each weekly posted assignment per week and may result in an automatic failing grade for lab assignments and projects, eventual academic penalty, and recommendation for student withdrawal.

Students should contact their instructors as soon as possible to determine what, if any, arrangements can be made for the specific situation. Instructors may issue a failing grade for failure to submit required work in a course. The grade of F will be recorded for failure to complete or properly withdraw from courses.
Academic Honesty Academic honesty is expected from all students, and dishonesty in any form will not be tolerated. Please consult the LSC-PA policies (Section IX, subsection A, in the Faculty Handbook) for consequences of academic dishonesty.
Facility Policies
  1. No food or tobacco products are allowed in the classroom.

  2. Only students enrolled in the course are allowed in the classroom, except by special instructor permission.

  3. Use of electronic devices is prohibited.
Important Information
ADA Considerations The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides comprehensive civil rights for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for reasonable accommodation of their disabilities. If you believe you have a disability requiring an accommodation, please contact the the Office for Disability Services Coordinator, Room 231, in the Madison Monroe Building. The phone number is (409) 984-6241.
MyLSCPA Be sure to check your campus E-mail and Course Homepage using MyLSCPA campus web portal (My.LamarPA.edu). When you've logged in, click the email icon in the upper right-hand corner to check email, or click on the "My Courses" tab to get to your Course Homepage. Click the link to your course and review the information presented. It is important that you check your email and Course Homepage regularly. You can also access your grades, transcripts, and determine who your academic advisor is by using MyLSCPA.
Other
HB 2504 This syllabus is part of LSC-PA's efforts to comply with Texas House Bill 2504.
Department
Commercial Music, Visual and Performing Arts
Chair:Richard Vandewalker
E-mail:vandewalkerre@lamarpa.edu
Phone:(409) 984-6520

If you have a grievance, complaint, or concern about this course that has not been resolved through discussion with the Instructor, please consult the Department Chair.